Victoria Beckham at 40: our writers pick her five best fashion moments – in pictures

When Victoria Beckham arrives at an airport she knows full well she's about to be photographed. Consequently she approaches travel on an entirely different level to the rest of us. We worry about remembering our passports, she works a look hard. And being the astute businesswoman that she is, the look is often about being the walking embodiment of her mainline.I'm calling this look the impossible dream. It's stone cold glamour. Glossy hair, dark glasses, heels, private jet on standby. But really it's all about the coat – which is undoubtedly her own label. There's a generous amount of fabric to convey luxury, long slender sleeves for chicness, the collar for glamour. The unspoken message is - buy the coat, get the lifestyle. If only. This look exemplifies both what VB looks best in and what she is best at designing – deluxe tailoring. And when it comes to coats, Beckham has serious game. Photograph: Xposure

The gutsy wedding outfit, chosen by Lauren Cochrane While the rest of the guests at the Royal Wedding opted for the wedding cliches of floral prints and questionable hats David and Victoria Beckham looked every inch themselves. Victoria, who was five months pregnant with Harper at the time, still managed to stick to her trademark smooth lines with a gently skimming frock of her own design. No pattern for her, either. The queen of colour blocking went tonal instead. Her dress was a classic navy, with matching accessories, including the Christian Louboutin platforms that were rarely off her feet. The only way you'd know she was at a wedding at all was the (navy) fascinator perched on her head. So many people get dressed as someone else when faced with a wedding. But, even with the scrutiny that comes with an occasion as big as this, Beckham had the guts to wear something true to her own style. Bravo. Photograph: Danny Martindale/FilmMagic

My favourite dress, ever, chosen by Hadley FreemanChoosing my favourite Beckham design took less than one second. This dress is not just my favourite Beckham dress, it’s my favourite dress I own, full-stop. It’s from her diffusion line, Victoria by Victoria Beckham, SS13, and it’s the dress I wear to every special occasion, because it’s comfortable, it makes me feel fabulous and it doesn’t need high heels. In other words, it’s my perfect dress. I love the contrast sleeves, the fitted waist and black skirt are flattering without screaming “optical illusion slimming effect” and the bird design makes the dress interesting without being too quirky.Who, a decade ago, would have ever guessed Victoria Beckham would nail the “cute but not cutesy” market? Not I, for sure, but I’m glad she has. Photograph: Edward James/WireImage Queen Wag and proud, chosen by Sophie HeawoodRemember the 2006 World Cup? That gutsy group of British players we sent to Germany to represent our proud nation? There was Beckham, Rooney, Cole and Clancy, all striding on with a determination never seen before, spraytanned up to the – yes I'm talking about the Wags. What a lovely time they had, dancing on the tables of nightclubs in Baden Baden, until some jobsworth manager said they were a distraction and sent them home.Anyway, while hopes were still high, this is the dress that kicked it all off. A lime-green Roberto Cavalli gown, which Victoria wore to host a pre-World Cup party at the family mansion in Hertfordshire. At the time, David said in interviews that he didn't like it. I'm not even convinced that she liked it. Liking it isn't the point. It's the sheer force with which it says, forget the Spice Girls, and forget the offside rule while you're at it. I am queen Wag now. Photograph: Richard Young/Rex

The Proustian 90s moment, chosen by Hannah Marriott My favourite VB looks will always be from the 1990s. I grew up during the Spice Girls’ heyday, and this outfit reminds me of dancing to Wannabe at campsite discos during terrible teenage holidays. Back then, Posh’s look was a template: she was the Spice Girl you suspected would never be your friend (far too cool), but the one you wanted to dress like regardless. With its hints of Calvin Klein minimalism, this strap dress stands the test of time, too. Not a look I would adopt as a grown up, of course, but as anyone who has walked around a shopping centre in the past few years will know, the 90s look is firmly back on the fashion radar for the young. The kids at Coachella – with their crop tops and their questionable bindis – don’t look anywhere near this cool. Photograph: Tim Rooke/Rex

Fitted shirts - Slim or Comfort, its your choice

A few of our fitted shirts can make the difference between a well-equipped wardrobe and a stressful outfit-planning session. A perfectly fitted shirt should be made according to your specification and will cover every inch of your body, providing you a sense of pride every time you put on your fitted shirts.
 This is where itailor steps in to help with our range of fitted shirts. From super soft to short-sleeved, our selection means it'll be easy to match your personal tastes to the events you plan on attending, and we have even organized our range by fitting size to make things even easier. Check back soon to look at new trends, as we regularly update our collection with new designs to keep things fresh and inspiring as the seasons change and fashion evolves.

Never feel like you're stuck being casual but not stylish again.
A lucky selection of men have the good fortune of finding that non-fitted shirts match their shape and proportions perfectly, but it's no secret that finding a shirt that’s snug but comfortable can be an exercise in frustration for a lot of men. Itailor makes it simple – we offer a range of made-to-measure men’s fitted shirts at reasonable prices, that will enable you to find the ideal under-layer for a new suit or a casual shirt for a night out without worrying about conflicting chest and neck sizes or sleeve lengths. So just ensure that you’ve got your measurements, and browse our range to piece together a selection of shirts that will make you smile as you wear them without feeling constricted or over-sized. You’ll never have to undo your top button underneath your tie again, and we’re sure that comes as a relief for those who are of a unique size.
itailor’s men’s fitted shirts are designed to be comfortable and look great. Our men’s fitted shirts are made from easy care natural cotton fabric. The men’s shirts made from stretch cotton are an innovation in men’s fashion. Add great looking, comfortable men’s short sleeve shirts from itailor to your wardrobe today. Do not hesitate in shooting a question to our staff and we will provide help and assistance as soon as possible.

Black Men Shirt 100% cotton

The Dress Shirt is perhaps the most popular shirt category there is. The Dress shirt consists of Neck, Cuffs, Sleeves, Lower Hem, and Body components. As seen on our world renowned iTailor engine, the modern shirt compromises of even more personalized detail such as collar specification, front plackets selection, back pleats selection and so on.We at  iTailor caters exclusively to this segment – albeit with an added twist, we are a fully custom-made enterprise. In fact, our iTailor website is a world-class innovation that allows you to design unlimited possibilities in just 4-easy steps. Not only do you chose from various styles of cuffs, collars etc, but you also have the world’s larges online collection of fabrics to choose from.When it comes to personalized shirts, first lets start with what it means to be personalized. Personalized according to standard dictionary reference means to ascribe one’s personal qualities to it. An adept synonym for this word would mean Custom-Made which means made according to the specifications of an individual purchaser. And when it comes to individually preference, no one does it better than iTailor. iTailor uses 100% cotton. Our fabrics are all 100% twill cotton with fine finish (133 by 72 threads). One of the features of cotton fabric is that it does wrinkle up so it is not 100% wrinkle free. It is the best quality and we do not offer anything besides the purest 100% cotton on our website (no polyester mix used), and all of our fabrics are appropriate for all year round wear.Our solid shirt fabrics are 40 thread count, single ply fabrics and our striped fabrics are compact yarn and have a more expensive and high quality finishing by liquid Ammonia. This makes the patterned fabrics slightly more wrinkle free than the solid colored fabrics. However, please note that none of our fabrics are completely wrinkle resistant.In addition to our extensive range of cotton fabrics, we have recently introduced our high quality linen fabrics in the following colours; pink (17), white (35), khaki (43) and cream (65). We have the world’s largest online fabric collection, and therefore have the best Black fabric selection from men. From our signature black solid color, to our Organic Black 100% cotton, to countless Black striped and patterned shirts we offer the best classic look for a classy man!So don’t hesitate further, simply visit us at www.itailor.com/custom-dress-shirts/ to create your own personalized shirts at the best prices today.

High-tech mannequins 'talk' to shoppers via mobile app

First there was smart mannequins who could 'watch' shoppers shopping. Now, London-based technological start-up Iconeme, has created mannequins who are able to communicate with customers through their mobile phones and 'tell' them about what they are wearing.

Iconeme Ltd., founded last year November by Jonathan Berlin and Adrian Coe, launched VMBeacon earlier this week, a device which allows mannequins to sync and transmit information with customers through an application on their smart phone.

The technology is said to use electronic 'beacons' which are installed into selected mannequins, and when a customer is with an enabled app within 100 meter range, they receive an automatic alert about the product information they can access.

“A recent Google report revealed that 84 percent of smartphone shoppers use their devices to help them browse while in a store,” said Jonathan Berlin, co-founder of Iconeme. “The technology we have developed aims to tap into this trend and offers real value to both retailers and consumers.”

Smart mannequins communicate with shopper through mobile app

Information offered included details about the clothes and accessories the mannequin is wearing, prices and links to purchase the items, or details where they can be found within the store. Shoppers are also able to save certain looks for later or share them with friends. VMBeacon is CE and FCC approves and is said to transmits information 24 hours a day, 7 days a week, and has a battery life of three years, so even if a store is closed shoppers can still access information that the retailer uploads.

Retailers who use VMBeacon will have complete control over what information they make available, and will also have access to the reports between the mannequins and shoppers and can include details such as age, gender, location, what outfit was seen and if a purchase was made or not.

However customers who are wary of sharing personal detail can edit their privacy settings via the app to select which details they wish to make available.The founders assure that information transmitted through the VMBeacon is 100 percent safe as it is not stored in the device itself in the mannequins, but on a cloud-based secure web portal.

Iconeme is said to currently be in discussion with a number of fashion retailers on the launch of the high-tech mannequins. Co-founder Berlin is also managing director of Universal Display, UK maker of mannequins and display products for customers which include the likes of department store group Harvey Nichols, retailers Hobbs London, Jaegar and fashion holding company Arcadia Group.

In an interview with Bloomberg, he said that the mannequins have been well received in the US and UK, but declined to share which customers had placed an order for the smart mannequins, noting that “they're very interested”. Although prices for the VMBeacon mannequins have yet to be revealed, Berlin noted that the smart mannequins would cost between 30 and 35 percent more than a regular Universal Display mannequin.

“The Internet of Things and beacon technology has been gaining momentum over the last few years but we are yet to see its practical and widespread use in retail outlets,” said Berlin. “Installing this technology in mannequins ensures it occupies a prime location and an ideal focus-point for shoppers, whether they are in the store itself or just passing by the window.”

The Iconeme app will available to download for both iOS and Android in the near future. Customers will then either be able to use the Iconeme app on its own, or in the future the app may be integrated into the selected retailer's app.

Kate Middleton’s Diane Von Furstenberg Dress Sells Out In Eight Minutes

The Diane Von Furstenberg dress that Catherine, The Duchess of Cambridge wore in Australia has sold out online in EIGHT minutes. That’s got to be a record, right?Kate Middleton wore a Diane Von Furstenberg wrap dress in Australia today [Getty]Kate, 32, sported a blue and white patterned wrap dress from the US designer’s new season collection for the second day of the couple’s royal tour Down Under, which flew off the shelves in record time according to fashion website Go Fug Yourself.Kate Middleton's DVF dress sold out in eight minutes online [Getty]The beautiful Duchess showed off a natural, bronzed glow in the three-quarter sleeved dress – flashing her knees for the first time during the tour.She styled the Ikat-print dress – that featured a fabric belt, cinching in her waist – with a pair of navy cork Stuart Weitzman wedges.  Kate Middleton and Prince William colour co-ordinated their outfits in navy [Getty]A matching navy clutch bag and silver accessories completed Kate’s styling of the look – while she kept her glossy locks into her signature blow-dry and retained her typical smokey eyes and nude lips beauty look.Prince William, The Duke of Cambridge colour co-ordinated his outfit to his wife’s, with the 31-year-old sporting a stylish navy blazer.Kate Middleton and Prince William left son Prince George at home for their second day in Oz [Getty]But for the first time during the royal tour, Wills changed up his trousers into a pair of pale blue chinos. We were pretty shocked when the photos dropped too!The couple looked blissfully happy as they posed for a photograph at Echo Point with the Three Sisters Rocks in the background in Katoomba, Australia earlier today. Kate and Wills looked the picture of happiness as they posed for a photograph in Australia [Getty]However at one point, it looked like Prince William got a little too close to the edge as Kate watched on nervously.It’s the first official trip overseas with their son Prince George - who stayed at home with nanny Maria Teresa Turrion Borrallo for their trip to the Blue Mountains.The Duchess of Cambridge looked on nervously as husband William peered over the edge [Getty]But he’s set to accompany them to a zoo in Sydney at the weekend to have a bilby enclosure named after him.They then have a further eight days on royal tour duty in Australia before flying back to the UK next Friday.
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